Thursday, December 26, 2019

Turn the Channel Already! - 1168 Words

According to the A.C. Nielsen Company, the leader in television industry analytics, the average American watches more than 4 hours of TV each day. This translates into twenty-eight hours per week or two whole months of watching television per year. In 2010, 55% of American homes had three or more televisions, 28% had two, and 17% had one. (Gyimesi and McGiboney) America’s fascination with television started in the 1950’s and has been the primary source of family entertainment since. Television in America has a great deal of quality programming as it emulates some true facets of American life, but also falsifies and over-analyzes others. With over 1500 channels to choose from, Americans rank dramatic television as their favorite genre†¦show more content†¦A familiar example of a dramedy is â€Å"M*A*S*H†. Lastly, sketch comedy is a genre of comedy television that uses comedians to perform sketches centered on a comic hypothesis. Regardless of the premise, the sketches will usually contain preposterous outcomes sprinkled with ridiculous actions and destinies happening to the characters. Each show consists of several different sketches, each being one to ten minutes long. Debuting in the 1950’s, Sid Caesar, who instituted sketch comedy with his show called â€Å"Your Show of Shows†, established many traditions of this genre. More recently, â€Å"SNL† is considered a sketch comedy show. Although television dramas and comedies top the list of America’s favorite genres, reality television is clearly trying to oust them from the top. Reality TV is basically unscripted television that does not hire actors or actresses and focuses on real events or situations. Winifred Fordham Metz, contributing writing for Discovery Channels How Stuff Works website suggests because â€Å"reality TV does not rely on writers and actors, and much of the show is run by producers and a team of editors†, from a production standpoint, reality shows are very affordable programming. (Metz) Reality TV, as we know it today, began in 1992 when MTV first aired a program called â€Å"The Real World†. Originally slated a documentary, â€Å"The Real World† was an experimental show that took seven people from differentShow MoreRelatedE Commerce Boom s Impact On Logistics Essay895 Words   |  4 Pagesexpected to blossom from $36 billion in 2013, to $100 billion by 2018. I n turn, this development will encourage retailers and companies offering supply chain solutions to rethink their current strategies for distribution centers (DC). As the increase for highly perishable goods goes up, the need for DCs that are of close proximity to major population centers will go up as well. The Rise of Omni-Channel Retail Omni-channel is a multichannel approach to sales that seeks to provide the customer withRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 Pagesgaming and high performance capabilities. Many know the classic notebook the one with the fold out keyboard, this HTC M10 notebook will have a push button that will allow the keyboard to eject from the monitor of the notebook, which in turn leaves the room to turn your notebook into a table at a push of finger. With the 13† screen size, and the thin monitor design of the notebook this is the ideal on the go item for many of us that do a lot on the run. Key Approaches to Incorporate Branding andRead MoreThe Importance Of Self Service For Handling Their Issues897 Words   |  4 Pagesforced to call because the self-service options are unavailable or available but not simple to use. â€Å"It turns out that most customers don t just like self-service—surprisingly often, we go out of our way to self-serve. How customers want to be served, and how they want to engage with companies, has changed considerably in the past decade,† writes Dixon, Toman DeLisi (2013, p. 12). Customers Are Channel Switching Service leaders need to be aware that customers who use self-service or calling in areRead MoreCase Study Papa Johns International, Inc. Twenty-First Century Growth Challenges1624 Words   |  7 Pagescommitment has in turn endeared it to customer base, and has resulted in a long string of high customer satisfaction ratings. Papa John’s early adoption of online and mobile ordering technologies allowed it to differentiate itself on the bases of both timing of introduction and distribution channels. Papa John’s was in fact the very first pizza chain to offer both internet- and text-based ordering, and it was able to generate tremendous revenues as a first-mover in these then-untapped channels. Being thatRead MoreTavazo Case940 Words   |  4 Pagesthinking about how to keep on growing and started to analyse opportunities for further expansion. One potential source of growth is represented by the chance of expanding its current business within Canada and Iran, through the retail or wholesale channels. One plus point of this strategy is that it would let the company to maintain the same organizational structure without introducing revolutionary changes, which would be costly to make. Indeed, focusing on these two markets would let the companyRead MoreCustomer Representative : Self Service940 W ords   |  4 Pagesbecause there is no self-service option or the self-service option available is not simple to use. â€Å"It turns out that most customers don t just like self-service—surprisingly often, we go out of our way to self-serve. How customers want to be served, and how they want to engage with companies, has changed considerably in the past decade,† writes Dixon, Toman Delisi (2013, p. 12). Customers Are Channel Switching Service leaders need to be aware that customers who use self-service or calling in areRead MoreSocial Media And Its Impact On The World849 Words   |  4 Pagesimportant people to the internet culture that have made money in the process of creating content that viewers become inspired by essentially changing their lives. Bethany Mota is a YouTube star that I have watched for years. She started her YouTube channel as Macbarbie07 in 2009 with the sole idea in mind to have fun and share parts of her life with a community she was welcomed in. As a teenager she was bullied so YouTube became a positive outlet for her to share the things she was impassioned aboutRead MoreNSU MC7 Essay1608 Words   |  7 Pagesable to purchase an exclusive right to sell a premium sports channel in its market area. Lets assume that Mega Media pays $100,000 a year for the exclusive marketing rights to the sports channel. Since Mega Media has already installed cable to all of the homes in its market area, the marginal cost of delivering the sports channel to subscribers is zero. The manager of Mega Media needs to know what price to charge for the sports channel service to maximize her profit. Before setting price, she hiresRead MoreCoca Cola Vending Machine Analysis802 Words   |  4 Pages The thought is to be based on the idea of automatically adjusting the price according to the demand increase as the weather temperature increases. The purpose of this strategy is to continue increasing the vending machine profit, which had been already main the profit resource for the company. It is an ideal thought of relating priced directly with the weather temperature but impractical. If it is applied into the market, there are below negative results: ï  ¬ It will have weaker competition whileRead MoreCisco Systems720 Words   |  3 Pages| | | 1. How have Ciscos channels evolved in the last 10 - 15 years? Why have they evolved that way? What does the future look like? Cisco is the leader in the switches and router market. Cisco was described as a classic start-up fairy tale. Indirect sales and distribution through resellers was responsible for the small percentage of products delivered in the early 1990s. Cisco model was praised as a successful indirect sales and channel strategy. In 1995, Chambers (CEO) took the

Wednesday, December 18, 2019

The Era Between 350 And 310 Bc - 929 Words

The era between 350 and 310 BC marked a dramatic change in the Western World from the first, classical Hellenic Age of the Greeks, to the second, Hellenistic Age of the Greek Civilization. This classical period was considered the height of Greek civilization and deemed â€Å"The Golden Age† of ancient Greece. The polis (Greek city-state) was the center of Greek political life for the majority of this period. The poleis were small, independent, and self-sufficient; however, too politically divided to survive the blow of the Peloponnesian war. In 338 BC, Greece was concurred by Macedonia and the polis had lost their independence. â€Å"The abiding devotion to the polis [†¦] greatly diminished during the fourth century† (Perry 45). The mentality of Greek citizens changed because of their defeat; they were now an individualistic, rational and secular society. People were no longer viewing the law as â€Å"an expression of sacred traditions ordained by the gods† but now saw it as merely mortal, obedience to the law faded, leading to a weakened society (Perry 46). The pride and duty of the polis mentality dwindled and emotional and political ties to the city weakened. Subsequently, Alexander the Great’s conquests, in 330 BC, moved the Greek civilization beyond the polis, to the Near East. For the first time, Greeks had to define their existence as part of a much bigger, more complex and alienating world. The death of Alexander the Great in 323 BC marked the end of the Hellenic age and theShow MoreRelatedWater as a Source of Future Conflict in Sa26984 Words   |  108 PagesAlthough water has been considered as an indispensable means of economic development and social welfare, greater need of water resources are the main issues of contention. With the increase in uses of water resources, inter and intra state contest between various countries has surfaced. The South Asian rivers has alternative cycle of excess and scarcity as there use to be a flood and water level decreases in short span of time. Such flexible cycle is leading to conflicts over water-sharing. HoweverRead MoreQuality Improvement328284 Words   |  1314 Pagessurface methods and designs, illustrates evolutionary operation (EVOP) for process monitoring, and shows how statistically designed experiments can be used for process robustness studies. Chapters 13 and 14 emphasize the important interrelationship between statistical process control and experimental design for process improvement. Two chapters deal with acceptance sampling in Part VI. The focus is on lot-by-lot acceptance sampling, although there is some discussion of continuous sampling and MIL STDRead MoreProject Mgmt296381 Words   |  1186 Pagesto teach undergraduate and graduate project management courses overseas and in the United States; he has personally taught more than 100 executive development seminars and workshops. His research and consulting interests have been divided eq ually between operations management and project management; he has published numerous articles in these areas, plus a text on project management. He has also conducted research with colleagues in the International Project Management Association. Cliff has beenRead MoreOrganisational Theory230255 Words   |  922 Pagesapplication and consideration of how managment practice is formed and shaped by ideas and concepts. The authors have brought their wealth of experience and understanding and provided the field with an imaginative resource to address the dynamics between theory and practice. Dr Susanne Tietze, Bradford University, UK The key to success for managers is not only to be result oriented but also to be wise in their decision making. This requires that they have a deeper than superficial understanding ofRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesand to provide ways of improving it. Although always appealing to his economic understandin gs, he has been open to a wide variety of other ideas, recognizing their intellectual strengths and capabilities rather than making artificial distinctions between what is acceptable and what is not. He also has contributed widely to the accounting literature, taking forward the British tradition of economic theorizing in financial accounting as well as being a constant source of creative thinking in the managementRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesplanning Establishing the corporate mission Influences on objectives and strategy Guidelines for establishing objectives and setting goals and targets The development of strategies Summary 265 269 271 271 274 277 290 294 310 313 315 317 317 318 323 326 327 328 330 332 338 341 345 347 350 353 359 361 363 363 363 367 374 379 383 8 Market segmentation, targeting and positioning 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 Learning objectives Introduction The nature and purposeRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pagesand training their replacements. Likewise, there is less incentive to provide training or make other investments in them. A respected human resource scholar described the existing state of affairs as follows: I am constantly amazed at the contrast between the concern that strategists show for potential capital costs and the casual indifference they tend to display toward potential human resource costs (until, of course, the latter have gotten completely out of hand).1 Page 2 STRATEGIC HUMAN RESOURCE

Tuesday, December 10, 2019

Emotional Intelligence in the Workplace free essay sample

Do managers need emotional intelligence to manage successfully in the workplace? Why or why not? In order to effectively manage a workplace successfully it is evident that an understanding of emotional intelligence (EI) is beneficial however its necessity and definition as an ‘intelligence’ is questionable. An understanding of emotions as well as empathizing with another and successfully manage the moods emotions of others may be considered a skill rather then an intelligence. This skill, if possessed by a manager, may have the ability to positively influence others in the workplace promoting motivation and enthusiasm. However there are inconsistencies when discussing emotional intelligence which may impede the necessity for emotional intelligence in relation to workplace success. Emotional ‘intelligence’ is described as the ability to perceive, access and generate emotions to assist thought and to regulate them to promote emotional and structural growth (Mayer Salovey, 1997:5). A managers ability to be able to influence a positive environment in the workplace allows for greater success. We will write a custom essay sample on Emotional Intelligence in the Workplace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Positivity within the workplace then also allows for the development of strong relationships, co-operation and trust between team members leaders in a workplace. This trusting relationship between manager and worker contributes to the successful implementation of changes within a workplace. George (2000 p 1040) identifies the link between positive moods and creativity which assists an organizations functioning by improving approaches to flexibly, overcoming problems consider alternative scenarios. This along with decision making, is another vital part of maintaining a workplace, the management of emotions may be used in order to achieve beneficial outcomes. The ability for a manager to regulate positive emotions within a workplace results in advancements for the organsiation as well as the quick resolving of conflict and recovery. Being able to facilitate resolving conflict allows for the settling of disagreements and to arrive at beneficial solutions to problems. It is the leaders who are skilled in understanding and managing their own emotions that are likely to engage in constructive thinking, resolving problems with minimum stress, and allow them to maintain high levels of cooperation and trust. (George 2000 p 1042). This ability to promote positivity and in turn benefit relationships, creativity, decision making and problem solving prove to allow for the success and ease of leading and maintaing a workplace. Managers lacking skills in understanding emotions however may result in negativity affecting a company and hindering its success. If emotions were left to fester negatively in a workplace, they would consequently spread among workers and thus managers lose any relationship, ability to maintain and lead as well as experiencing greater and harder to resolve conflicts. Although negative emotions may arise from an incompetent manager failing to meet the needs of their employer, they may also spread among worker to worker expressing dissatisfaction from the manager or simply a negative mood including unrelated workplace factors. This in effect is known as emotional contagion in which workers â€Å"‘catch’ or are ‘infected’ by emotion from others. ’1 The spread of negativity within a workplace may be difficult to overcome as it affects team dynamics projects as well as hindering growth and creating obstacles. Constant negativity neglected to be noticed or conquered results in continued negativity and even emotional dissonance which creates a manifesting in health problems. This aversiveness due to negativity triggers a weakening in immune systems, hypertension, depression as well as negative/flat or faked behaviour. (Ashkanasy, N. M. Daus, C. S. , 2002). This ability to respond and alter others’ emotions are evidently successful and beneficial to an organisation. It may however be argued that managers do not need emotional intelligence to manage successfully in the workplace. There are also many skeptics that do not believe in emotional intelligence as it does not exist as an actual intelligence. Emotional intelligence is said to have been defined so broadly that it has no intelligible meaning Locke, (2005) brings forth strong arguments stating the ability to monitor one’s emotions does not require a degree of intelligence yet that it is simply a matter of where one chooses to focus pay attention to. This is so that one can empathize with another however there may be a situations where one may be unaware of anothers feelings due to defensiveness while the other feels fear. This point of view is plausible and so is the questioning of emotional intelligence as an intelligence altogether. It has yet to be properly tested or proven as there is no data that is methodologically defensible. George (2000 p 1055) who agrees with the concept of emotional intelligence yet has also stated that there needs to be further testing. Futhermore, a managers success should be measured in its attained goals or long term profitability. Some people may also work better on their own which does not allow time for a manager and worker to build up such a strong relationship. They are considered your boss, someone you work for and you should be praised when possible yet also be given critical feedback on where you have gone wrong or need improvement. This allows for effectiveness, growth and therefore the achievement of success in the workplace. While festering negativity may lead to health issues, so to can a constant monitoring of ones emotional responses and their causes which emotional intelligence requires. This constant monitoring may causes implications for self-esteem and mental health exaggerating both positive and negative thoughts and leads to endlessly dwelling on situations one may emotionally overcome in a short matter of time. Some people may also not be able to respond to emotional intelligence strategies as the core problem may be unrelated to work. This provides evidence that emotional intelligent strategies are also flawed. The inconsistencies found when discussing emotional intelligence can not be ignored although an understanding of peoples moods and emotions are beneficial. Emotional intelligence in reference to understanding peoples emotions and attempting to assist them out of their negative mood by providing them with positive emotions. It is unrealistic for a manager to constantly be focused on his teams emotions rather then progress however positive emotions at work do lead to resolving problems and stress. Therefore a manager may be successful in the workplace by allowing team members to provide feedback on what they like/dislike or are unsatisfied with and a manager may go about to amend this. A managers use in providing positivity in a workplace may be done in order to reward workers when they have done something successful and gestures on special occasions. Emotions should have a focus in times problems arise or when people seem to express negative emotions. In conclusion, emotional ‘intelligence’, in the form of understanding peoples emotions, may be beneficial for a manager however they should not be a constant focus as the workplace focus should be on achieving goals leading to success. References: Ashkanasy, N. M. Daus, C. S. , 2002. Emotion in the workplace: The new challenge for managers.

Tuesday, December 3, 2019

Magnesium Oxide Experiment Lab Report Essay Example

Magnesium Oxide Experiment Lab Report Paper One objective was to figure out if the burnt MGM ashes weigh more than the product which is Magnesium Metal. Another objective was determining the formula of the compound that results when Magnesium and Oxygen react. Theory: The purpose of this lab was to confirm the chemical formula of magnesium oxide by comparing the masses Of pure magnesium solid prior to any reaction and magnesium oxide solid after a reaction between all of the magnesium and oxygen from the air when heated from a Bunsen burner in a crucible. Sing molar masses of both magnesium and oxygen. An expected percent composition, by mass, was found and compared to our experimental results. Experimental: 1. Setup ring stand 2. Obtain desired amount of Magnesium which was g 3. Weigh the crucible, 13. Egg 4. Weigh the crucible with the lead, 15. Egg 5. Heat the crucible with the MGM present 6. Continue to heat until lead starts to change to an ash color, lead should start ruining very bright 7. Shut burner down and let the MGM cool 8. Add water to the MGM until the crackling and smoking stops (Among+MGM) C Ammonia 9. Now, heat crucible till the water evaporates ICC, Allow a few minutes for cooling 11 Weigh the crucible along with the MGM ashes, 16. Egg Calculations: To find the formula of magnesium oxide, you need the mass of the magnesium and the mass of the oxygen. Also the atomic masses. Magnesium is 24 and oxygen is 16. Divide mass by the atomic mass for each element. This gives the number Of moles Of each. Having done this for both elements, you should find the ratio between the two by dividing them both by the smallest number. The ratio should be close to as the formula Of magnesium oxide is MGM. OMG +02 OMG 2. Smog 3. Gomes . Monologue 02/20 . We will write a custom essay sample on Magnesium Oxide Experiment Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Magnesium Oxide Experiment Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Magnesium Oxide Experiment Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Wednesday, November 27, 2019

Melting Ice Science Experiment

Melting Ice Science Experiment This is a fun, non-toxic project for kids of all ages. All you need is ice, salt, and food coloring. Materials You can use any type of salt for this project. Coarse salt, such as rock salt or sea salt, works great. Table salt is fine. Also, you could use other types of salt besides sodium chloride (NaCl). For example, Epsom salts are a good choice. You dont have to color the project, but its a lot of fun to use food coloring, water colors, or any water-based paint. You can use liquids or powders, whichever you have handy. Materials watersaltfood coloring (or watercolors or tempera paints) What To Do Make ice. You can use ice cubes for this project, but its nice to have larger pieces of ice for your experiment. Freeze water in shallow plastic containers such as disposable storage containers for sandwiches or leftovers. Only fill the containers part way to make relatively thin pieces of ice. The salt can melt holes all the way through thin pieces, making interesting ice tunnels.Keep the ice in the freezer until you are ready to experiment, then remove the blocks of ice and place them on a cookie sheet or in a shallow pan. If the ice doesnt want to come out, ts easy to remove ice from containers by running warm water around the bottom of the dish. Place the pieces of ice in a large pan or a cookie sheet. The ice will melt, so this keeps the project contained.Sprinkle salt onto the ice or make little salt piles on top of the pieces. Experiment!Dot the surface with coloring. The coloring doesnt color the frozen ice, but it follows the melting pattern. Youll be able to see channels, h oles, and tunnels in the ice, plus it looks pretty. You can add more salt and coloring, or not. Explore however you like. Clean Up This is a messy project. You can perform it outdoors or in a kitchen or bathroom. The coloring will stain hands, clothes, and surfaces. You can remove coloring from counters using a cleaner with bleach. How It Works Very young kids will like to explore and may not care too much about the science, but you can discuss erosion and the shapes formed by running water. The salt lowers the freezing point of water through a process called freezing point depression. The ice starts to melt, making liquid water. Salt dissolves in the water, adding ions that increase the temperature at which the water could re-freeze. As the ice melts, energy is drawn from the water, making it colder. Salt is used in ice cream makers for this reason. It makes the ice cream cold enough to freeze. Did you notice how the water feels colder than the ice cube? The ice exposed to the salty water melts faster than other ice, so holes and channels form.

Saturday, November 23, 2019

Environmental Microbiology Lab Report Essays

Environmental Microbiology Lab Report Essays Environmental Microbiology Lab Report Paper Environmental Microbiology Lab Report Paper Materials Distilled water Test tube 6 Unopened packages of 1 sterile cotton swab 2 sterile nutrient agar Petri dishes 1 sterile blood agar Petri dish Incubator Refrigerator Bunsen burner Gas connection Plastic tubing Inoculating loop 12 sterile glass slides Wax pencil Igniter Crystal violet dye Grams iodine Ethyl alcohol Seafaring dye Paper towels Wire rack Sink Brightened compound microscope Lens paper Immersion oil Pen and paper Methods I. Collecting the environmental specimens: 1. Place some distilled water into the test tube. 2. Open one package of sterile cotton swabs by peeling apart the packaging at the top. Do not peel the package apart completely, just at the top. 3. Take out the cotton swab, dip it into the test tube of distilled water, and place it back into the original package with the cotton tip facing down. 4. Repeat the previous two steps for three more unopened packages of sterile cotton swabs. 5. Choose four locations from which environmental samples can be taken. For example, use the bottom of a shoe, a light switch, or a sink handle). Write these locations down on a piece of paper and number them El -EH for later reference. (For example, El is the sink handle). 6. At each location, take out one of the wetted sterile cotton webs and rub it against a small area of the surface being sampled. Make sure to turn the swab as well to ensure that the sample is on all sides of the cotton swab. After swabbing, p lace each swab back into its original package, with the cotton tip facing downwards. Keep track of which swabs were used for which samples. Label them if necessary. II. Collecting the throat and nose samples: steps for one more unopened package with a sterile cotton swab. 5. Take one of the wetted sterile cotton swabs and rub it against the inside of ones nose. Make sure to turn the swab as well to ensure that the sample is on all sides of the tone swab. After swabbing, place the swab back into its original package, with the cotton tip facing downwards. 6. Repeat the previous step, but instead take a sample from the back of the throat. Ill. Aseptic transfer of the environmental specimens: 1. Take the two nutrient agar Petri dishes and turn them bottom side up. Then, using a wax pencil, draw a line down the middle of each dish. Label each of these four sections El, EH, EH, EH so that the origin of each sample is known for later. 2. Take out one cotton swab that was used on an environmental surface out of its packaging. Keep this swab in one hand. . With the other hand, open the lid of one sterile nutrient agar Petri dish slightly at an angle. 4. Take the cotton swab in the other hand and gently swab it against the appropriately labeled half of the nutrient agars surface evenly. . Close the lid of the nutrient agar Petri dish and place the cotton swab back into its packaging. Dispose of the cotton swab and package in the appropriate container. 6. Repeat the previous four steps for the other three cotton swabs used on the environmental surfaces. Make sure to use the appropriate swab for the appropriately labeled section of the Petri dish. 7. Place the two inoculated nutrien t agar plates into the incubator in an inverted position, or with the lid facing downwards, to prevent condensation on the agars surface. IV. Aseptic transfer of the nose and throat specimens: 1. Take the one blood agar Petri dish and turn it bottom side up. Then, using a wax pencil, draw a line down the middle of the dish. Label each of these two sections N and T so that the origin of each sample is known for later. 2. Take out the cotton swab that was used on the inside of the nose out of its packaging. Keep this swab in one hand. 3. With the other hand, open the id of the sterile blood agar Petri dish slightly at an angle. 4. Take the cotton swab in the other hand and gently swab it against the appropriate half 5. Close the lid of the blood agar Petri dish and place the cotton swab back into its packaging. Dispose of the cotton swab and package in the appropriate container. 6. Repeat the previous four steps for the other cotton swab used on the back of the throat. 7. Place the inoculated blood agar plate into the incubator in an inverted position, or with the lid facing downwards to prevent condensation on the agars surface. V. Making heat fixed bacterial smears of all the samples: . Take the twelve sterile glass slides and label their corners using the wax pencil. Use the igniter to ignite the Bunsen burner flame. 6. With one hand, take the inoculating loop and pass it through the flame until it is red 7. With the other hand, open one of the Petri dishes slightly. 8. Take the sterilized inoculating loop and lightly touch it to one of the colonies on the agars surface. 9. Close the Petri dish lid and take the inoculating loop and gently smear it in the drop of water on the appropriately labeled slide so that it coincides with the sample you took from. Smear from side to side to create a thin film. Let this slide air-dry. 10. Pass the inoculating loop through the flame again until it is red-hot. 1. Repeat the previous eight steps for the rest of the samples and slides. Remember to take two samples from each of the six locations, each from a different colony. Also remember to place the colony samples on the appropriately labeled slide. 12. Once the twelve slides have dried, pass each one through the Bunsen burner flame once or twice. Do not hold the slide in the flame, as this will cause the sample on the slide to burn. 13. If the nutrient gar and blood agar Petri dishes are going to be used again, place them in the refrigerator, if not, place them in the appropriate container. VI. Gram staining all of the samples: 1 . Separate the twelve heat fixed slides into three groups of four. This makes it easier to apply the dyes to the slides for the appropriate amount of time. 2. Take one of the three groups of heat fixed slides and place them on the wire rack on top of the sink. 3. Take the crystal violet dye and apply it to the slides on the rack generously, making sure to cover the entire slide. Leave the crystal violet dye on the slides for thirty seconds. . Rinse the crystal violet dye off of the slides with distilled water, and place the slides back onto the wire rack. 5. Place the Grams iodine generously onto only one of the slides and let it sit for ten seconds. Rinse the slide immediately with distilled water and return it to the wire rack. Repeat this step for the other three slides, making sure to do each slide individually to ensure that the Grams iodine does not stay on the slide for more than ten seconds. 6. Take one slide and hold it at an angle over the sink. Take the ethyl alcohol and carefully place ten drops of it onto the slide, allowing it to slide off quickly. Immediately rinse the slide with distilled water and place it back on the wire rack. Repeat this step for the other three slides, making sure to do each slide individually to ensure that the ethyl alcohol does not stay on the slide for too long. 7. Take the seafaring dye and apply it to the slides on the rack generously, making sure to cover the entire slide. Leave the seafaring dye on the slides for thirty seconds. 8. Rinse the seafaring dye off of the slides with distilled water, and place the slides onto a paper towel to dry. The excess water on the slides can be blotted off gently with another paper towel. . Repeat the previous seven steps for the other two groups of four slides. VII. Determining the morphology and the gram stain results of the samples: 1 . Take out the brightened compound microscope, plug it into an outlet, and turn the power switch on. 2. Use the lens paper to wipe off the objective and ocular lenses. 3. Take one of the gram stained slides and place it onto the stage of the microscope. Use the stage slips to keep the slide in place. 4. Focus using the xx low power objective lens by first using the coarse adjustment knob to bring the lens as close to the slide as possible. Focus by moving the coarse adjustment knob to move the lens away from the slide. . Use the knobs on the stage to move the slide up and down, and side to side to find a portion of the slide with a good amount of sample on it. 6. Get the immersion oil and place a small drop of it onto the slide where the light is shining through it. 7. Switch into the xx oil immersion objective lens and focus using only the fine adjustment knob. 8. If necessary, use the light source and the condenser to alter the illumination of the slide. 9. Observe the color shown on the slide and determine if it is pink or rupee. If it is purple, it is gram positive, if it is pink, it is gram negative.

Thursday, November 21, 2019

Strategic Managemet Essay Example | Topics and Well Written Essays - 3000 words

Strategic Managemet - Essay Example Information obtained from its official website shows that the company is guided by its cornerstone value which is to â€Å"build a company with a soul.† The operations of the company are shaped by its mission statement which is: â€Å"To inspire and nurture the human spirit—one person, one cup, and one neighbourhood at a time.† Broadly speaking, Starbucks strives to be â€Å"a purveyor of fine coffees in the world while maintaining uncompromising principles.† The company seeks to differentiate itself from other competitors in the coffee industry through provision of finest coffees to the customers. In actual fact, it can be observed that the success of the company can be attributed to its differentiation strategy. This report mainly focuses on the US segment since this company is very popular in this country. It operates its own stores as well as licensed stores. The FY11 Annual report states that the US segment of the company contributed about 69 % of the total revenue raised and this is the reason why this paper focuses on analysing the strategic fit of this particular company in the US. Regulations such as North American Free Trade Agreement (NAFTA) however have a bearing on the operations of this company. In order to analyse the macro environment of Starbucks, PESTEL analysis will be utilized while Porter’s five forces model will specifically focus on analysing the microenvironment of the organization. There are various external factors that shape the operations of Starbucks and PESTEL stands for political, economic, social, technological, environmental as well as legal factors that impact the operations of the organization and these characterize its external environment in which it has little control of (Armstrong & Kotler, 2004). Appendix 1 at the end of the report summarises the external environmental factors that affect the operations of

Wednesday, November 20, 2019

Environment issue Essay Example | Topics and Well Written Essays - 1000 words

Environment issue - Essay Example They have various remarkable properties due to which people prefer using them as compared to paper bags. Their production is cheaper. These are light weight, easy to carry around, cost-efficient and durable, and the consumer as such does not see any harm using them in packing their stuff. We use them during our shopping spree. We put eatables in them and put them in our refrigerators. We store things in them so that they remain safe for years. We line our bathroom bins with them. Plastic bags are all over our environment. We see plastic bags blowing around on streets and in the waters. We see them clustered together at a place blocking the sewage lines. And we see people collecting their litter in the plastic bags and throwing them in garbage cans. 3. Problems with the usage of Plastic Bags 3.1. Damage to the Environment Often, we see someone collecting plastic bags and burning them. But do they disappear? No, and this is what is the biggest problem with these plastic bags. They do n ot disappear and they cannot be recycled into something else. They are made up of polyethylene which is a non-degradable material and just changes its shape when burnt but does not change its form. It is believed that a plastic bag takes thousands of years to decay entirely. So, it continues to be present in our surroundings as a permanent problem. The hitch actually arises when people do not dispose of the plastic bags properly. This is this unethical disposal that becomes the real trouble for the environment. â€Å"6.9 billion bags† are used in the world every year, and almost â€Å"30 million† of them end up clustering at dumpsites per year (James & Grant 2005:1). The aesthetic view of the surroundings also gets spoiled. 3.2. Air Pollution Burning them at dumpsites eliminates hazardous chemicals such as dioxins and furans, which get inhaled by people thus damaging their health. Since these chemicals are toxic, they pose threats to the human body and give rise to dis eases resulting from air pollution. Dioxins and furans are chemicals which are believed to destroy the purity of air and this fact is internationally accepted. 3.3. Hazards for Sea Life With increase in the usage of plastic bags, the marine environment is being forced to accept increased quantities of plastic debris. When the used plastic bags get clustered over rivers and seas, they become a hazard for marine mammals, fish, seabirds, crustaceans and turtles that ingest them or get entangled, and then die because of suffocation. â€Å"Ingested plastics may block digestive tracts, damage stomach linings, or lessen feeding drives† (Laist 2006:319). 3.4. Suffocation Plastic bags have also been found of being responsible for taking lives of many infants who put them on their faces and inside their mouths or nostrils, and may die of suffocation because plastic bags are air-tight. 3.5. Blockage of Drainage System Plastic bags can also block the drainage system which damages sanitat ion. Dirty water starts oozing out of the drains on the streets and into the houses in cities where drainage system is already not properly implemented. Flies and mosquitoes breed in this water and then they bring dirt onto the eatables which when digested by human beings makes them ill with diseases like cholera, typhoid, diarrhea, and

Sunday, November 17, 2019

What Is Andragogy and Its Effects on Today’s Design of Learning for Adults Essay Example for Free

What Is Andragogy and Its Effects on Today’s Design of Learning for Adults Essay Education of adults has always been an issue, but there has been very little interest or analysis of adult learning. Adults were thought to be children alike, when it comes to learning; therefore, the only theory was pedagogy in the educational setting. According to Knowles (1980), after the end of World War I, more modern education theories on adults were developed. Thorndike’s, Sorenson’s, and Linderman’s studies showed that adults learn differently than children, also their interests and abilities differ. Those studies affirmed that, in adult education, the curriculum should be built around the student’s interest instead of student adjusting themselves to it (Aderinto, 2006). With the light of these studies, the basis of more recent adult learning theories emerged. Adult learning differs; therefore, the design of learning for adult education should be adjusted to more recent theories. In 1968, Malcolm Knowles proposed andragogy, the adult learning theory to distinguish adult education from children education, pedagogy (Merriam, 2001). Knowles is the father of andragogy and according to him (1980), it means â€Å"the art and science of helping adults learn†. In the second half of the twentieth century, Malcolm Shepherd Knowles was one of the most influential persons in adult education in the US. He was the Executive Director of the Adult Education Association of the United States of America (Smith, 2002). He worked on informal adult education and also developed the first foundations of grounds for adult learning through andragogy. In his twenties, Knowles met Eduard Lindeman, while he was working for the National Youth Administration in Massachusetts, and he became his mentee. Knowles acknowledges that Lindeman’s Meaning of Adult Education was his main source for inspiration and ideas on his own work. Andragogy, in contrast to pedagogy, is developed based on the needs of adults, and presents a number of learner-focused methods and principles which are particularly valuable in adult education and training (Guilbaud and Bonnie, 2008). The pedagogical and andragogical assumptions are lightly different. In a pedagogical model, it is necessary to direct students on what they will learn. Instructors should be directive and provide all the essential information to the students. Pre-adults are not self-motivated; the instructor should lead the time management and require close supervision. On the other hand, adults are self-directed and ready to take on responsibility, and they come with experience and are willing to transform the information into an application. They are goal-oriented and want to be active rather than passive students. It is important to know why they are learning, instead of just getting the necessary information. These are the reasons why, when teaching adults, different theories and models should be taken into consideration other than pre-adult learning theories. There are some learning theories related to andragogy. Experiential learning theory, is involved with the material being studied, students expected to learn by doing it. In this learning theory, participants are expected to use their own experiences and reflections. The information that is learned, involves doing something and discovering it; therefore, it is effective as it addresses the cognitive, emotional, and the physical aspect of the learner. On the other hand, self-directed learning theory is an example of informal learning, in which individuals are expected to define their own goals and set their needs accordingly, and find their own motivation to achieve these goals. Self-directed learning can be integrated with daily routines. The transformative learning theory is considered to be a constructivist theory, and it is influenced by Jack Mezirow’s work. Transformative learning is to help adults understand their experiences. These theories, combined with characteristics of adult learners and assumptions of andragogy, should be applied to the design of adult learning. Adults want to be involved in the learning activities; therefore, the instructors should guide them to their own knowledge rather than stating the facts. Adults have significant life experience and knowledge that are gained from family and work responsibilities, and previous education. They tend to use this information, so the instructors should draw these parts out to help the participant to connect the information. Adults are goal-oriented; they usually know why they are enrolling a course from the beginning, and it is important to lay out how the course will help them achieve their goals in an early stage. They need to know, why they are learning something and it has to be an applicable information to be valuable, the instructor can obtain this by letting them choose projects that can reflect their interests. Adults usually are not interested in the knowledge itself, but how it will be useful for them. They all expect respect, so it is important to let them express their own opinions freely in class. Andragogy also has many critiques from adult education professionals. Jarvis claims, that even though andragogy is in a dominant position, there is no sufficient evidence to support its status, and a more recent research by Merriam states (2001), that andragogy is one of the pillars of adult education; however, the adult education should go beyond andragogy (Henschke, 2011). Since 1970, there have been many researches to prove andragogy as a strong model for adult education. In recent years, Henschke and Cooper identified six sections in andragogy. They are; evolution and history of the concept, comparison of the American and European understandings, popularizing and sustaining the American and global concept, practical applications, and theory, research and the definition of andragogy. In 2007, Isenberg provided a dynamic design to combine the interaction of andragogy and internet learning. It is clear, that andragogy still has much to contribute to the future of adult learning. In the future, the discussions should go beyond Knowles’ version and include the world-wide perspective of other studies. It should be joined with other adult learning theories and continued to be researched (Henschke, 2011). Studies showed that adults learn differently; therefore, the educational environment, such as online education, which is highly used by adult learners, should be designed based on their needs. Characteristics of adult learners and applications of adult learning, such as andragogy combined with other adult learning theories, should be taken into consideration in the design of such learning.

Friday, November 15, 2019

Gay Marriage is An Attack on Christianity Essay -- Persuasive Essay

On June 26, 2015, the US Supreme Court ruled that the US Constitution guarantees the right for same-sex couples to marry. Associate Justice Anthony Kennedy stated in the majority opinion: "The court now holds that same-sex couples may exercise the fundamental right to marry. No longer may this liberty be denied to them." Many conservatives are completely against gay marriage and they have stated that they will fight to have the Supreme Court ruling overturned. "I believe marriage is between a man and a woman, and I think we ought to codify that one way or another," President Bush said (Hinojosa). From 2003 until present, gay marriage has been a hot issue. Debates rage on the sanctity of marriage and constitutional equal rights. Though many states have already decided on this issue it has yet to be resolved federally. Is it right to deny rights because of gender? The answer is no. Is it more importantly right to deny them because of moral issues? YES! From a Religious stand point this issue is not even debatable, any god-fearing man or woman would not have to think twice about prohibiting gays to join in union. Patrick Henry once said ?It cannot be emphasized to strongly or to often that this great nation was founded not by religionist, but by Christians; not on religions, but on the gospel of Jesus Christ? (Jennings). To stray from our ideals as a nation and allow such blasphemy to occur on our great nation?s soil would turn our for-fathers in their graves. Where do...

Tuesday, November 12, 2019

Freud’s Psychoanalytic Approach to Psychology

The psychoanalytic approach to psychology is based on the system of psychoanalysis, developed by Sigmund Freud (1859 – 1939). Freud was interested in studies of the unconscious mind and mental illness. He preformed studies to look into human personality, psychosexual development and conducted method of treatments to determine the causes of neurotic mental illness. Freud thought that mental illness was caused by early childhood trauma of which treatment for such illness could only be successful when these childhood memories were dealt with and overcome. He developed his own technique to try and remember and overcome the events from their past that had disturbed their development. He made his patients describe anything that came into their mind no matter how silly they thought it may be. This technique helped Freud determine the cause of the mental illness and encouraged the patient to resurface repressed memories. Freud thought this would help them come to terms with the events helping overcome the illness, which was said to be ‘removing the neurosis'. According to Freud, everything we do, why we do things, who we are and how we became like this are all related to our sexual drive. Childhood sexual experiences will determine our personality in adult life. Freud outlined 5 stages of sexual development. In each stage the libido, the energy from the love instinct, Eros, fixates on different parts of the body, focusing on sexual pleasure on that specific part. Differences in the way sexual pleasure is obtained in each stage will lead to differences in adult personalities. Oral Stage – This occurs from birth to 8 months old when the libido fixates on the mouth. Sexual pleasure is obtained by sucking, gumming, biting and swallowing. Insufficient and forceful feeding can cause fixation in this stage causing symptoms like smoking, eating and drinking to excess, argumentative, sarcastic, demanding and exploitive personalities in adult life. Anal Stage – This occurs from 8 months to 4 years old when the libido fixates on the anal orifice. Sexual pleasure is obtained through stimulation of the anal membrane with bowl movement and withholding of such movement. Fixation in this stage can be caused by how the child copes with toilet training and how they are trained by their parents. There are 2 types of anal fixation. Phallic Stage – This occurs from 3-6 years old, when the libido fixates on the genitals. Sexual pleasure is obtained through stimulation of the genitals. The key event at this stage is the attraction to the parent of the opposite sex together with the envy and fear of the parent of the same sex. In boys this situation is called the ‘Oedipus Complex' and in girls it is called the ‘Electra Complex'. Boys experience ‘castration anxiety' caused by the fear of the fathers punishment for the desire for his mother, which is overcome when his conscious comes to realise that incest is wrong. Girls on the other hand experience ‘penis envy' believing that they once had a penis, but due to castration has lost it. She becomes hostile and aggressive towards her mother who she believes did the castration and a special tenderness for her father. This is overcome when the girl's affections are directed towards other males. The Latency Period – This occurs from 5-12 years when the libido is de-sexualised and directed out into peer group activities. It is a stage where there is little sexual activity and allows children to focus their energy on other aspects of life. Earlier sexual activities are repressed to the unconscious mind and this stage lasts until puberty when their sexuality is re-awakened. Puberty and Adolescence – This occurs from 12-16years when all sexual impulses re-appear. The child experiments with all their previous patterns of sexual activity until gradually leading to normal genitality. After this stage the individual will develop intimate sexual relationships. Freud's theories enabled him to develop a dynamic model of personality. His writings on psychosexual development set the groundwork for how our personalities developed. He also believed that there were 3 different driving forces that develop during these stages which played an important role on how we interact with the world. According to Freud we are all born with our Id. This is a drive that needs immediate satisfaction and does not consider anything else. Like a newborn baby, the Id is present at birth and causes the baby to cry when it needs feeding, changing, and is the babies way of getting its needs met immediately. The second part of our personality comes within the next three years, which Freud called the Ego. As the child interacts more with the world they learn and understand the needs and desires of others. It is the Ego that works to satisfy the Id, as well as considering others. Eventually, usually after the phallic stage of development, the Super-Ego develops. This is the moral part of our personality letting us know what is right and what is wrong. Freud's theories brought with them a lot of criticism. Many psychologists thought Freud's theories were imprecise and un-testable, as in the latency period of psychosexual development all experiences and sexual activities in the earlier stages are repressed. This meaning the individuals will have no memories of these experiences, therefore they can not be proven. His theories were said to be unfair in the way they had been studied. It was based on a small sample of people which were middle class, middle aged Jewish women, most of which had mental illnesses. These factors such as age, gender, culture and mental state should have been considered trough Freud's studies as they could well be factors that also affect the way in which we develop mentally and sexually and could differ from each individual dependent upon these factors.

Sunday, November 10, 2019

High School Graduation Day Essay

Many people have experienced the over whelming excitement that you feel as you approach high school graduation day, and for me, that’s a day that I will never forget. The amount of emotions that you feel on graduation day is unbelievable, and I have yet to experience anything else like it. I can remember feeling anxious to celebrate the big day with my friends and family, while at the same time I was panicking thinking about having to walk across the stage in front of that many people. Then, the more I thought about the reality of graduation day, I started to get curious, but nervous, about being able to start a new chapter in my life once graduation day had passed. There are several reasons why I, still to this day, consider high school graduation day one of the most exciting days of my life. As exciting as it was to finally graduate high school, I still had some mixed emotions about it. When they called my name, I walked to the side of the stage, where I had to wait in a short line before actually crossing the stage. I couldn’t wait to get that diploma in my hand, but I really thought I was going to have a panic attack on the side of the stage before that happened. I finally made it up onto the stage I shook the principles hand one last time as he handed me my diploma, and made it back off the stage without anything embarrassing happening. When I sat back down I felt relief that I had gotten that part over with, and could enjoy the remainder of the graduation. When the graduation ceremony came to an end, I rushed to the auditorium to celebrate with all of my friends and family. I couldn’t believe how many people came to celebrate our graduation day with us. I knew my friends immediate families, but I got to meet everyone’s extended families, and hear stories about them that I will never forget. Then I took what felt like a million pictures, and hugged everyone I knew, and headed off to my graduation party to continue the celebration with the ones that I loved the most. That night I think I smiled and laughed more than I ever have in my life. As the end of the night approached us, I couldn’t stop thinking about how many mixed emotions I had about starting a whole new chapter in my life. I couldn’t wait to go to college, meet all new people, get a degree so that I could start my career path, but I knew that meant I had to say goodbye to my two best friends, who were moving several hours away from me. This was one of the hardest things I had ever had to do in my life. We all cried a little, and then made promises to keep in touch, and then we were off into the real world! I was very happy to be at this point in my life, but I was scared deep down inside. When I look back on this day now, I still remember every detail as if it was yesterday. I was so proud, and happy to be able to celebrate such an amazing day with all of my friends and family. I know I will never forget how embarrassed I was walking across the stage in front of all of those people, feeling famous after taking so many pictures, making our final memories together at our graduation parties, and then being a nervous wreck when it was time to go out into the world without my best friends at my side. High school graduation day was a very emotional day for me, but it was by far the most exciting day I have ever experienced in my life.

Friday, November 8, 2019

Learning to Learn Skills as a Foundation

Learning to Learn Skills as a Foundation Children with Autism Spectrum Disorders and other developmental disabilities often lack skills that are pre-requisites for success in school. Before a child can acquire language, hold a scissors or pencil, or learn from instruction, he or she needs to be able to sit still, pay attention and imitate the behaviors or remember the content of instruction. These skills are commonly known, among practitioners of Applied Behavior Analysis, as Learning to Learn Skills: In order to succeed with children with Autism, it is important that you evaluate whether they have those learning to learn skills. The Skill Set Waiting: Can the student stay in place while you arrange materials, or begin a session?Sitting: Can the student stay seated, on both buttocks, in a chair?Attending to others and materials: Can you get the student to pay attention to you (the instructor) or when presented with materials?Changing responses based on prompts: Will the student change what he/she is doing if directed to do so, with physical, gestural or verbal prompts.Following instructions: When given instructions, will the child comply? This implies that the child has receptive language.Following choral, or group instructions: Does the child follow directions when given to a whole group? Or does the child only respond to directions given with their name? The Continuum The learning to learn skills above are really arranged in a continuum. A child may learn to wait, but may not be able to sit appropriately, at a table. Children with Autism Spectrum Disorders often have co-morbid problems, such as Obsessive Compulsive Disorder (OCD) or Attention Deficit Hyperactivity Disorder (ADHD ) and may have never sat for more than a few seconds in one spot. By finding reinforcement that a child really wants, you can often shape these primary behavioral skills. Once you have completed a reinforcement assessment (evaluating and discovering reinforcement that your child will work for,) you can begin to assess where a child is on the continuum. Will he sit and wait for a preferred food item? You can move from the preferred food item to a favorite or preferred toy. If the child has sitting and waiting skills, you can expand it to find if the child will attend to materials or instruction. Once that is evaluated, you can move on. Most often, if a child has attending skills, he may also have receptive language. If not, that will be the first step of teaching the ability to respond to prompts. Prompting. Prompting also falls on a continuum, from hand over hand to gestural prompts, with the focus on fading prompts to reach independence. When paired with language, it will also build receptive language. Receptive language is critical for the next step. Following directions If a child will respond correctly to prompts, when paired with words, you can teach following directions. If a child already responds to verbal directions, the next thing to assess is: Does a child follow choral or group instructions? When a child can do this, he or she is ready to spend time in the general education classroom. This should hopefully be an outcome for all our children, even if only in a limited way. Teaching the Learning to Learn Skills The learning to learn skills can be taught either in one to one sessions with an ABA therapist (should be supervised by a Board Certified Behavior Analyst, or BCBA) or in an early intervention classroom by the teacher or a classroom aide with training. Often, in early intervention classrooms, you will have children who come in with a range of abilities in the learning to learn skills and you will need to focus the attention of a single aide on children who most need to build the basic sitting and waiting skills. The instructional model for ABA, like the model for behavior, follows an ABC sequence: A: Instruction. This needs to fit the outcome. If the first instruction is to sit, you may have to physically guide the child into the chair, accompanied by a verbal description of what is happening: Sit down, please. Okay, were sitting with our feet on the floor, our bum on the chair.B: Behavior. What the behavior is will determine the next step.C: Feedback. This is either correcting the response or praise, either paired with reinforcement, a token (secondary reinforcement) or once you have some behavioral momentum, every second to fourth correct response, or correction. The most important thing is to be clear about what is the desired response - you never want to reinforce an incorrect response (although an approximation is appropriate when shaping behavior. Called Discrete Trial Teaching, each instructional trial is very brief. The trick is to mass the trials, in other words, bring the instruction on hard and heavy, increasing the amount of time that the child/client is engaged in the targeted behavior, whether it is sitting, sorting, or writing a novel. (Okay, thats a bit of an exaggeration.) At the same time the teacher/therapist will be spreading out the reinforcement, so that each successful trial will get feedback, but not necessarily access to reinforcement. The Goal The final outcome should be that students with Autism Spectrum Disorders will be able to succeed in more naturalistic settings, if not actually in a general education classroom. Pairing secondary or social reinforcers with those primary reinforcers (preferred items, food, etc.) will help children with more challenging disabilities function appropriately in the community, interact with people appropriately and learn to communicate, if not to use language and interact with typical peers.

Tuesday, November 5, 2019

Whats the Most Stolen Book from Libraries

Whats the Most Stolen Book from Libraries It may not come as a huge surprise that the book thats most stolen from public libraries is The Guinness Book of World Records. The books popularity is irrefutable. It serves as a form of trivia, entertainment and to settle arguments over any kind of fact, whether its whos the fastest runner, which is the biggest city or the most populous country. Whatever you can imagine, the Guinness Book has it all. The Idea Is Born The concept of creating such a book took place 60 years ago when Englishman Sir Hugh Beaver, Director of the Guinness Brewery that brews the famous Guinness Beer, attended a shooting party. An argument occurred over which European game bird was the fastest. There was no record or reference book that could settle the argument. The First Edition Sir Hugh, with the assistance of twins Norris and Ross McWhirter who ran a fact-finding industry in London, founded the company Guinness Superlatives. The twins research formed the first Guinness Book of Records which was released in the UK in 1955 and became a bestseller in its first edition. The following year, it was released in the United States and also became an immediate bestseller. International Acknowledgment Since its first publishing, the book has gone on to worldwide success. Today, its published in 31 languages including Mandarin, Icelandic and Arabic. Its also expanded into the entertainment industry, with several television programs in different countries including the United States, Portugal, China, Turkey, Italy and Germany, among others. The shows have all been highly successful and often feature live performances by record holders. The first Guinness Book of Records show was launched in the UK where the books original researchers Norris and Ross McWhirter answered questions posed by children in the audience. The twins were known to have encyclopedic memories and were able to recall even the most obscure facts on the spot. Today, there are several Guinness World Records museums in cities like Hollywood, Tokyo, Copenhagen and San Antonio. The franchise sells interactive DVDs and a video game for Nintendo Wii. There is even a Guinness World Records Day founded in 2005. The book itself has been cited as holding world records. In 1999, it set the record of being the largest single print run of a case-bound book in color with 2,402,000 copies printed. In 1995, the company earned a visit to the London office by Queen Elizabeth II on its 50th anniversary. In 2006, Michael Jackson visited the New York Office where he received a special award for his record breaking album Thriller. Types of Records The type of records in the book can be as varied as you can imagine. The man holding the record for most tattooed human is Lucky Diamond Rich, who set the record in 2006 with 100% of his body covered in tattoos including his tongue, the rims of his eyes, inside of his ears and his â€Å"delicate† areas. In 2009, Ashrita Furman of Queens, New York, won the record for being the â€Å"Person with the most records† with 100 confirmed records. Over the years, some decisions were made to eliminate certain records from the book in order to promote public safety. Eating and drinking records, as well as sword-swallowing records were taken out in order to avoid potential legal suits for publishing facts that promote hazardous behavior. Proving a record is no easy feat and Guinness teams are responsible for analyzing claims in order to ensure their veracity. Claims are made through written applications that take 4-6 weeks to process. A quicker response can be gained by paying a fee of $450. With such a rich and entertaining history, its no wonder that the book also holds the record for being the most stolen book from public libraries.

Sunday, November 3, 2019

The effective of outdoor advertsing using exmaple from the mobile Essay

The effective of outdoor advertsing using exmaple from the mobile phone indusrty - Essay Example The study focuses on the types of advertising used in the country, its advantages and its restrictions. It will also look into the various communication theories on advertising presented by different communication scholars. Furthermore, it will give readers a good look of the current advertising industry and the future it may experience through careful analysis of relevant and reliable data. There are many definitions of advertising available in the business world. Definitions are certainly formed through expertise or experience of an individual or group. According to the New Lexicon Webster Dictionary, advertising is â€Å"used to draw attention, to promote sales, or to promote the product†. This is mainly the purpose of advertising, in the case of billboard advertisements for example, companies or products shown on the ads believe that placing the ad in the billboard will reach the people and will be able to communicate with them, thus, consequently drawing their attention o r if it is effective, promoting sales. The current research shows that outdoor advertising in the mobile phone industry in the UK remains to be one of the strongest, if the not the strongest advertising media. This has been attested to by the respondents who gave the highest rating to this medium when triggered with other options such as television, radio, the internet, newspapers, direct mail, and magazines. It is also noteworthy to assert that the internet is fast becoming a popular medium that may influence the purchase decisions of mobile phone buyers.

Friday, November 1, 2019

(How has the oil wealth affected the prospects of democratization in Essay

(How has the oil wealth affected the prospects of democratization in the Arab Gulf) and ( Evaluate the role of civil society in - Essay Example Political science and economics studies have found that there is limitation of advances in democracy where countries in the Middle East have vast oil reserves. Oil wealth has a long-term effect on Middle Eastern democracy efforts. While extraction activities normally take place over an extended period, major oil discoveries take place during these countries’ peak production years (Ehteshami 37). Oil discoveries made in democratic countries such as Norway have no effect on their democratic trajectories. However, where oil is discovered in non-democratic countries, it is less likely that these countries will transition to democracy. Oil discovery has little effect on democratic countries politically. While Iran has been under theocratic rule for over 20 years, oil was discovered when they were a democracy, which can be seen to date as the country holds regular elections compared to its other Middle Eastern oil producers. The country only became less democratic after the Western- led coup of 1953 before transitioning back to elective democracy. This is in contrast to Qatar that discovered oil as a monarchy and has not made any strides towards democracy (Ehteshami 37). Prior to the early 50s, Egypt had one of the most vibrant democracies in the region with limited supplies of oil peaking in the mid 60s after which oil production declined from the 90s onwards. A similar history is shared by Tunisia, which was also a democratic country when they discovered oil. The relatively peaceful transitions in these countries are not a coincidence (Ehteshami 38). This is in stark contrast to Syria, whose major oil discoveries were made during authoritarian military rule. The transition from Bashar Al-Assad’s government to another has seen a bloody civil war erupt, as is the case with Iraq where oil discoveries were made during authoritarian rule. Oil rich non-democratic countries spend more on their military in order to stay in power, which enhances their political power and prevents the democratization of their countries. Lucrative reserves of oil also provide dictators with the incentive to want to stay in power longer since they fear they will loose everything if another leader comes in (Ehteshami 38). While civil society has played a critical role in the democratization of countries in Latin America and Eastern Europe, this has not been reflected in the Middle East. In this region, NGOs have been tamed and weakened since they can be co-opted using oil money (Ehteshami 98). Meanwhile, the EU and the US have continued to emphasize how important it is to develop civil society. Funding by the west for Arab NGOs has seen a significant increase since the September 11 attacks. The amount of money channeled to Middle Eastern countries by the US has tripled in the 12 years since. However, empowerment of these NGOs remains flawed and aimless because the countries’ leaders also have money that can co-opt them. Most of the NGOs in Arab countri es are government organized with staffing and funding provided by the government. Their main idea in funding the NGOs has to do with managing and controlling change, rather than inspiring or instigating change (Ehteshami 98). Even where it is relatively easy to establish organizations that fight for democracy, these are still under strict

Wednesday, October 30, 2019

Article Critique and Comparison Example | Topics and Well Written Essays - 750 words

Critique and Comparison - Article Example searchers often opt to use either quantitative or qualitative methods of research as a prelude to a more structured or comprehensive form of study in the future. In an article written by Mohamed, Conley & Yoo (1999) entitled â€Å"Perceptions of Child Care Centre Owners in Chicago: Implications for Public Policy† published in the International Journal of Sociology and Social Policy, the authors delved into a quantitative method of research with the objectives of (1) estimating the supply and demand for day care centers (DCCs) in Chicago; and (2) identifying plans and perceptions of DCC owners in the city, specifically in areas of expansion and environmental barriers. The objective of this essay is to determine the kind of research method used and to proffer a critical analysis in terms of its appropriateness and applicability for the study. It aims to identify the kind of data collection used, method of gathering, and how results were used to draw aptly conclusions. The authors used the quantitative method of research which is more of a descriptive and nonproving compared to a qualitative approach. Data for quantitative approach are generally â€Å"checklists (check off behavior that is assigned a number)† (Observational Research, n.d., 21). This type of research method has large sample sizes, fewer special skills required to administer, utilizes questionnaires, among others. The article specifically explained the method used for the research, to wit: two sets of samples were obtained through random. The first set was formed to estimate the demand for DCCs in Chicago and samples were chosen from the Chicago White Pages telephone directory. There were 250 eligible responses validated through phone interviews given a set of standards for eligibility (respondent must have at least one child aged 13 or under). The second set was needed to solicit capacity utilization, expansion plans, and perception of owners of DCCs in Chicago. A list of licensed DCC was initially

Monday, October 28, 2019

Daignosis of Pi in Life of Pi Essay Example for Free

Daignosis of Pi in Life of Pi Essay Piscine Molitor Patel, after floating on the ocean for 227 days, was discovered exhausted and pale. There is no abnormalities in vital signs discovered, which indicates that with proper cares and rest, his body will function well. In spite of his physical health, his mental health should be particularly examined in detail. Without precedent case, more details and aspects should be included to consider, when evaluating if Pi is suitable to integrate to society again. Furthermore, since the incredible survival is told by Pi in first person point of view, we have reason to take a skeptical attitude on the truth of the story. It is best to present both pros and cons before jumping into the judgment. Regarding the opinion of pi developing an even stronger personality, evidences are obvious. The survival fully proves that Pi kept wisdom and logic under such terrible condition. Being with the fiercest animals and floating on the ocean for 227 days, most people can not suffer the mental pressure, and collapse even before they get to land. People are defeated by loneliness, desperation and mental disorder caused by physical illness. Pi is not one of them. Base on the fact that he not only survived but also is able to tell and remember the whole experience, it is unquestionable that Pi went through the hardship with an active and positive attitude. He himself even claimed that â€Å"with time and experience, I became a better hunter. I grew bolder and more agile. I developed an instinct, a feel, for what to do. (Chapter66)† In addition, Pi thought about helping others in the future, while his own destiny was still a mystery. In Chapter 71, he provided nine advices for those who should ever be in the same circumstance as he did. It suggests that Pi was sober enough to even consider contributing back to the society in the future. Although Pi underwent miseries and adversity, he overcame all the challenges and developed a stronger personality to face the life in modern society. Nevertheless, more worries and suspicions are discovered. Pi will face the grief of losing the whole family, which he ignored due to the desire for survival. Meanwhile, he also has to envisage the fact that being a vegetarian; he committed the unpardonable crime, killing animals. Moreover, aking into the consideration of mental disorder; some parts of the dictation would be doubted as psychological disorder, such as delusional disorder. To begin with, when he saw the death of zebra, it reminds him again of his family’s death. He was over whelmed when he mourned his family, as he said â€Å"It is like losing—I’m sorry, I would rather not go on. I lay down on the tarpaulin and spent the whole night weeping and grieving, my face hurried in my arms. (Chpater46)† Losing family is hard and cruel to accept. When he was on the boat, life was on the top of the list. However when he came back to modern society, without accompany, the horrible memory would torture him to death. To make the situation even worse, Pi still held hope that his family somehow is alive when he saw the ship. Hope collapses when he discovers the truth. Not only he has to face the fact that everyone he loved and loved him dead, but also, he as a vegetarian inevitably has to confess his guilty of killing animals. No matter whether he keeps being a vegetarian or not, Pi suffers from repentance and ambivalence. After getting used to kill, he repented by saying â€Å"To think that when I was a child I always shuddered when I snapped open a banana because it sounded to me like the breaking of an animal’s neck. I descended to a level of savagery. † When Pi returns to modern society, how should he persist what he used to believe? Above all, according to the dictation of Pi, he suffered from the illness during the drifting; it is likely that Pi developed delusional disorder. When Pi cheered for the appearance of a ship, he blazed with joy. However the ship missed them and even bore down on them. It is had to believe that such conspicuous lifeboat could be missed as there was a tiger on it. As people lost in desert see mirage, Pi might also saw the ship because his desire for survival was so strong that it drove him crazy temporarily. Based on the diagnosis criteria of delusional disorder, â€Å"Apart from the impact of the delusion(s) or its ramifications, functioning is not markedly impaired and behavior is not obviously odd or bizarre. †(1), we suggest that Pi take a series of examination to determine whether he is mentally healthy. As was previously stated, such experience with no doubt is a life-changing experience. Although adversity stiffened his spine, Pi’s psychological health was unconsciously devastated. The sudden change of environment would result in the failure of self recognition. His formal value of life was destroyed during the disaster. However he himself also can not accept the way of life in wild. We conclude that bring Pi back to society requires a series of procedures and treatment. With proper Psychological counseling, Pi would be able to reconstruct his life and value, until then, we do not suggest Pi get back to society immediately.

Saturday, October 26, 2019

Government Intervention in the Memphis City School System Essay

Government Intervention in the Memphis City School System There are many factors that contribute to how teachers will teach their students. The student’s background knowledge, learning style, and interest levels are all very important to take into consideration when constructing a lesson. But teachers have to answer to parents, principles, administrators, school boards, state standards committees, and governmental agencies in addition to their students when it comes fulfilling their job description. One of the most well know government intervention plans that teachers have to adapt to is No Child Left Behind, implemented by the Bush administration in 2002 to help close the gap between under-performing and exemplary schools. The over arching idea is commendable; provide children with a quality education regardless of where they go to school. Schools have to make the grade in order to receive additional government funding and those that consistently fail to hit its goal will completely overhauled in order to achieve improvement. One school system that has been a consistent poor performer is the Memphis City School System. In their desperation to close the achievement gap the Memphis City School Board has surrendered its charter and proposed a vote to merge with its successful counterpart, the Shelby County school system. The surrender of the charter puts the responsibility of providing education for the districts previously run by the city on the shoulders of the Shelby County government, because according to Tennessee state law 49-1-102: â€Å"There shall be a local public school system operated in each county or combination of counties. There may be a local public school system operated in a municipality or special school distri... ...How do you get the community at large to get behind the merge? What will happen to any funds left over from the Gates Foundation donation to the city? Will the consolidation of systems affect the amount of Federal funding provided to the new system through Race to the Top? Personally I think this is a short sighted solution to a problem city school administration and School Board Members cannot seem to find a solution to, which is breaking through the poverty and racial barriers to AYP achievement. Yes, the demographic is unfortunate but forcing this solution on the city and county will not help race relations it will only increase the tension. This merger is another poorly planned government intervention that is bound to fail unless it gains community support and implements a carefully constructed plan for success. We’ll just have to wait and hope for the best.

Thursday, October 24, 2019

A short back ground history of Ibn Battuta Essay

At a time when most men traveled by animal, the ability to travel 75,000 miles over a span of 30 years during the 14th century remains a remarkable achievement. When asked to name the historic individual who covered such a great distance, most will first mention Marco Polo, the legendary traveler who recorded his exploits in The Adventures. There was, however, another person who traveled longer distances far earlier than Marco Polo. In fact, he traveled 75,000 miles and visited 44 different countries and, due to the strict westernized recording of history, Ibn Battuta’s travels have been all but forgotten. Even Battuta’s visit to China is virtually unknown while Polo’s journey to China remained historically revered despite the fact that even to this day there remain lingering, unresolved questions as to whether or not Marco Polo truly visited China. However, if the myth sounds interesting enough, it will eventually be reported as fact. Marco Polo’s status as a mythical folk hero eliminates much criticism and scrutiny regarding his travels. Yet, Marco Polo’s travels remain famous regardless of the controversy that surrounds his journeys and the equally lengthy debate among scholars. It is not uncommon for influential non-western people to be seemingly erased from historical accounts. In the United States, history is chronicled from a western perspective with Western Europe being presented as the epicenter of the world. As such, individuals from other cultures are often viewed in a peripheral manner and not provided with the same depth of historical coverage. Marco Polo was a hero whose birth origins are in the Western World; because of this, his feats are given great credibility. In the case of Battuta, a Moroccan by descent, his achievements are glossed over despite spending 17 years in China. It will be the goal of this essay to shift scholarly and historical attention from Marco Polo to Ibn Battuta by examining his travels in China in comparison to Marco polo’s. Additionally, this essay will prove that two travelers definitely visited China. A short back ground history of Ibn Battuta Muhammed ibn Abdullah ibn Battuta or Ibn Battuta was born in Tangier, Morocco to a Muslim family in 1304. He started his travels when he was around 20 years old and continued to travel for almost 30 years. (Dunn 14). Battuta, according to Francis, belonged to the religious upper class of the Mohammedan community and received a traditional religious and scholastic education from theologians (Francis 2). His travels commenced in 1325 when Ibn went on a pilgrimage to Mecca that continued on until he had crisscrossed 75,000 miles of the world (Kegan 1). He stopped in most Muslim cities along his route and paid homage to holy sites in Damascus, Syria, Hebron, Jerusalem and Bethlehem in the face of many obstacles he met along the way (Monteil 30). A short back ground history of Marco Polo Marco Polo was a famous Silk Road traveler in 1254-1324 has surpassed the fame of all other world travelers because of his well regarded writings claimed he reached beyond Mongolia and China (Polo, 1854: B). Marco Polo was born of a family of nobles and was a Venetian by origin with a high degree of education that included a basic knowledge of theology derived from Latin principles. At the young age of 18, Marco Polo also set forth in his journey to China with his father Nicolo and uncle Matteo. They continued on their journey until they reached the dwelling of Kublai near the present day Peking in 1275 where the Mongol Great Khan Qubilai or Kublai was delighted to see them (Jackson 82). Ibn Battuta and Marco Polo’s travel in China Both travelers recorded their personal observations of the various societies they discovered in the Far East. These observations display their fond interest in the salient issues concerning the society, religion, treatment of women, and cultural habits and practices. Acquiring the experiences for these observations were not without problems, however, as both Marco Polo and Ibn Battuta encountered many adversities on the way to their respective destinations. For example, Ibn dealt with a number of obstacles and this prompted the redirection travels and circumvented his original plans to remain in the Middle East region of the Maldives (Spectrum 26). This ultimately led to his traveling to China and, it must be noted, that his travel to China was far from an easy journey. Specifically, Battuta’s journey to China was difficult, lengthy and arduous, but he ultimately succeeded and reached Sumatra and Vietnam before finally arriving in the Fujian Province in China sometime between1345-1346 (Francis 235). According to Wolfe, the rulers of China during the period were the descendants of Genghis Khan and the Mongol Dynasty (Wolfe 68). Jackson also supported Marco Polo’s verifiable account that the descendant of Genghis Khan, Kublai or Qubilai Khan was the head of the Mongol empire during this timeframe (Jackson 85). Muslims and other foreigners were welcomed into China during that time where an â€Å"open door† policy was exercised (Dunn 260). As such, Battuta recorded the fact that Chinese cities like Quanzhou and Guangzhou in the southern coast and sea ports welcomed him (Donkin 135). Other ports along the Malay Peninsula were also open to Muslim travelers and traders and Malay rulers encouraged these Muslim traders to settle in their ports and bring the advantages of a strong trading economy with them (Wolfe 68).

Wednesday, October 23, 2019

Recommendation letter for OJT Essay

MRS. MERCEDES B. RODIEL June 3, 2013 Head, Document Processing Unit Bureau of Internal Revenue Cabanatuan City Dear Mrs. Rodiel: Christian Greetings! Our Bachelor of Science in Business Administration Major in Financial Management requires student in Office Practicum to undergo a 240-hour On-the-Job Training outside the campus to expose and orient them to actual business practices. In this connection, may we recommend Ms. Kristine Rhonalyn Rodiel, BSBA Student to undergo training in your office, to enable her to complete the requirements in the subject. Rest assured that she is given the necessary orientation with respect to office protocol, such as keeping confidential information. We hope she will be assigned to do a job related to his field of concentration. Also, may we ask your good office to give the necessary certificate at the end of his training period, to attest the satisfactory completion of his office training. Thank you very much and more power. Very truly yours, DR. LUISA S. ZERRUDO Program Head, Business Administration Noted: DR. MARIA VICTORIA C. MONES Dean, College of Business and Accountancy MRS. MERCEDES B. RODIEL June 3, 2013 Head, Document Processing Unit Bureau of Internal Revenue Cabanatuan City Dear Mrs. Rodiel: Christian Greetings! Our Bachelor of Science in Business Administration Major in Financial Management requires student in Office Practicum to undergo a 240-hour On-the-Job Training outside the campus to expose and orient them to actual business practices. In this connection, may we recommend Ms. Roxanne P. Calderon, BSBA Student to undergo training in your office, to enable her to complete the requirements in the subject. Rest assured that she is given the necessary orientation with respect to office protocol, such as keeping confidential information. We hope she will be assigned to do a job related to his field of concentration. Also, may we ask your good office to give the necessary certificate at the end of his training period, to attest the satisfactory completion of his office training. Thank you very much and more power. Very truly yours, DR. LUISA S. ZERRUDO Program Head, Business Administration Noted: DR. MARIA VICTORIA C. MONES Dean, College of Business and Accountancy MRS. MERCEDES B. RODIEL June 3, 2013 Head, Document Processing Unit Bureau of Internal Revenue Cabanatuan City Dear Mrs. Rodiel: Christian Greetings! Our Bachelor of Science in Business Administration Major in Financial Management requires student in Office Practicum to undergo a 240-hour On-the-Job Training outside the campus to expose and orient them to actual business practices. In this connection, may we recommend Mr. Jan Paul  Valdoviezo, BSBA Student to undergo training in your office, to enable him to complete the requirements in the subject. Rest assured that he is given the necessary orientation with respect to office protocol, such as keeping confidential information. We hope he will be assigned to do a job related to his field of concentration. Also, may we ask your good office to give the necessary certificate at the end of his training period, to attest the satisfactory completion of his office training. Thank you very much and more power. Very truly yours, DR. LUISA S. ZERRUDO Program Head, Business Administration Noted: DR. MARIA VICTORIA C. MONES Dean, College of Business and Accountancy

Tuesday, October 22, 2019

Margaret Hilda Roberts

I was born, was born Margaret Hilda Roberts on Oct. 13, 1925, in Lincolnshire, England. I went to Oxford and majored in chemistry. After graduating, in 1947, my first job was as a research chemist for a plastics company in Essex. Afterwards, I started to study law and became involved in the legal practice. I first ran for public office in 1950, and at the age of 24 I was the youngest women candidate. I lost that election for a seat in the Labour Party. In 1951, I married Dennis Thatcher and in 1953 I had twins, Carol and Mark. They didnt slow me down much. I ran two more times until I finally received a seat in the House of Commons, in 1959. Then I finally received my big break. I ran for the party leader, they only gave me a 50 to 1 change of winning, but I did. At the age of 49 I became the first woman to lead on of Britain's major political parties. In Britain, if the political party that is in power is not ruling properly then new elections are held to vote for t!he party that should be in power, so then I was infact a candidate for Prime Minister. The Conservative Party (her party) was by 43 seats (votes from the House of Commons). I became the first female Prime Minister in the history of Britain May 4, 1979.

Monday, October 21, 2019

Media analysis Women and Men in Media

Media analysis Women and Men in Media Introduction According to Falah (305), the U.S. media discourse about the Muslim and Arab people is majorly based on gender basis. Reports on current events from Palestine, Iraq, and other Arab countries show the ubiquity of female images in the Western media. The U.S. press has narrowly constructed and projected the Muslim women and their societal roles, for instance they have been portrayed as exotic, erotic and oppressed.Advertising We will write a custom research paper sample on Media analysis: Women and Men in Media specifically for you for only $16.05 $11/page Learn More Several authors have examined the relentless demonization of Islam by the Western media, which is often likened to the Nazis during the pre Second World War period. Nevertheless, the same old question looms; what the Western media seeks to gain by portraying these people in the media in negativity? According to various media personalities, this act is fueled by the desire of Western au diences to be fed with negative news. Western media changes the perceptions of their targeted audiences and this in turn results to stereotypes being formed, as is been the case among many Western citizens. Falah (302) looks at the headlines, photos, and captions, all which directly reflect editorial decisions. Against this background the paper attempts to probe the way in which the press and especially the print journalism help to produce and to reproduce specific ways of knowing the third world. Depiction of the third world by the U.S. press In today’s world a lot of what is in the media concerning third world countries and issues touching on women and men as a whole in these countries are more than often portrayed in negative light of what is really the case for them. The Westerners are constantly being fed with negative opinions and deep-seated perceptions about the lives of people in third world countries. Consequently, it results to people forming their own perceptions even though they have very little, accurate and tangible information, this leads to stereotyping and prejudicing of women and men in third world countries. People’s perceptions and the resulting stereotyping are heavily hinged on the media role of shaping these opinions in today’s world. Importance must be accorded and insisted on critically examining any information obtained on issues to do with third world countries. Mitchell (10) states that â€Å"outside the United States, everyone knows the U.S. is the most influential country in the world. Its economics, education, politics, technology, science, and culture, just to name a few areas, color the worlds every socio-economic fabric†. One has to strive to answer a number of questions within their subconscious so as to try and desist from stereotyping. This includes issues such as: whether the west becomes more informed after being fed with this inconsequential information; or the consequences befalling the peop le being portrayed in this kind of information; and the roles local and national media should take up in countering this and shaping opinions.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The media paints a picture of women in third world countries for the U.S public, as one of oppressed, workers whose place is the kitchen, poor, submissive, not able to take up leadership roles, subservient and much more. Men are not left behind; they are being portrayed as wife batterers, impotent due to alcoholism, indolent, drunkards and good for nothing people who don’t care for their wives and children (Hicks np). The big question here is; what led/leads to the portraying of the third world as is being done today and what picture is being portrayed to western audiences? A lot of these conclusions stem out of a misunderstanding of cultures of most third world people. There are no concrete reasons on why stereotyping and prejudicing of women and men in third world countries in western media sources is constantly being practiced (Zucchino 10-13). Cultures and traditions such as those found in Africa and parts of Asia dictate the roles of women as that of housewives who take care of the home and grow crops with the help of their daughters. Education among girls is not a priority like that of boys in these types of cultures. Media coverage has and is always comparing women in third world countries to those of the western world. The interest generated towards third world countries by western countries on the resource an untapped wealth is what drives media to pay negative attention towards the third world. Chavis (np) stated that the negative portrayal of the third world as seen today is as a result of â€Å"artificial territorial boundaries across communal lands, forced European acculturation, etc., were sanctioned by every institution in the societies (of Europe)†. The early media during â€Å"Darwinian era carriers on the tradition of stereotyping prejudicing, bias and disdain often are warp and woof of media coverage when Africa† and the third world â€Å"is the subject†(European Commission np). The third world is treated as full of hate and showing a desire to harm others rather than as a fundamental, universal part of the world. Western media goes ahead to show women and men in the third world as people who are valueless. Falah (304) notes that the media’s role as a â€Å"corporate, social and cultural institution needs to be analyzed in relation to other institutions such as those of the polity and economy.† There exists according to the van Dijk, a more than direct link connecting â€Å"societal racism, elite ideology and production of news by journalists†. The process of news processing and production is â€Å"informed by and to a certain extent is the manifestation of racism at th e macro level of society and state† (Falah 305). Headline structures, leads, organization of stories, style of writing, and overall selection of topics deemed newsworthy are issues controlled in some way by â€Å"the societal context of power relations.†Advertising We will write a custom research paper sample on Media analysis: Women and Men in Media specifically for you for only $16.05 $11/page Learn More More often than not powerful individuals and elites in the society, institutions and groups especially corporate giants in any given society touching on the economy, political and social aspects of life are able to influence and control media access which results to them being portrayed in the media. As a result â€Å"elite versions of the ‘facts’, their definitions of reality, will tend to prevail over those of other, non-dominant groups.† A number of queries come to mind when looking at what the western media packages fo r their consumers: the way images of America, the West, the Third World the developing world, western culture, Asian culture, African culture, overpopulation, immigrants, and other historically marginalized people are portrayed; in what ways are gender, race, sexuality, and class set out in these depictions; the kinds of generalization being made about the object of a story; the stereotypes and negative or positive images of women in the Third World in discussions centering on â€Å"us†/†them,† â€Å"west/non-west,† and â€Å"self† (Falah 306). Western media organizations usually make use of various ways and methods of operation to purposely unload negative news, images and information when â€Å"reporting, communicating, or disseminating anything pertaining to Africa and the third world† (Saroop, 2010). Africa’s multicultural polyethnic, polyreligious, multipolitical, and mega economic dynamics and its immeasurable natural wealth which make it very vulnerable to the west, have been reduced to naught by the stroke of a western journalist’s pen. The lifestyles of Africans and the continent as a whole are constantly being painted as â€Å"a bastion of disease, savagery, animism, pestilence, war, famine, despotism, primitivism, poverty, and ubiquitous images of children, flies in their food and faces, their stomachs distended† (willenz 200). The question whether the western media paints women and men as independent and act on their own freewill or as helpless individuals relying on the west for aid and other handouts, does not clearly receive accurate information and facts to answer it. â€Å"American communicators have a serious obligation to make the American public more aware of the rest of the world and the influence it has on it. Americans will never understand the negative criticism that comes more and more from around the world unless they begin to see how life is really lived on the other side of the fence† (Sserwanga 8) . This can be attributed to the constant negativity in western media for consumption of Americans. It is not helped in any way by including local media, as they do not have that kind of influence to create an impression on audiences. This can be due to the fact that they too are being put in one category as the rest of the third world peoples. These messages and pictures of women and men in third world countries are overtly powerful and subconscious, are beamed globally to television audiences, through print media, by use of radio services and other modern technological advances being embraced today. They give an impression to intended target audiences of something that is â€Å"not first-rate, perennially problematic unworthiness, deplorability, black, foreboding, loathing, sub humanity† (Sister Namibia 9). In contrast to this, very little is said about the positivity of Africa and other third world countries.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Westerners are not aware of the third world’s importance to the rest of the world: its indispensability and significance to further development of the world; universal embracing of technology; â€Å"and the wealth of nations, derived from involuntary African largesse†. This is usually not commended or given the positive light it deserves in the media. Daily Observer (np) argues that â€Å"The amorphous news spin is America has to protect her strategic interests and national security†. What drives the negativity towards the third world men and women and Muslim women in particular? This can be deduced out of the fact that journalists lay emphasis on bad news, either from direction from their editors or employers, media owners such as: National Public Radio (NPR), the Star Tribune, the Pioneer Press, New York Times, the Washington Post, Wall Street Journal, 60 Minutes, Frontline, CNN, or the BBC who insist on this so as to make money. The emphasis on bad news m ight also stem out of trying to satisfy their audiences’ desire for such kind of news (Business Wire 15; BBC np). A case in point is that of the United States invasion of Iraq and the subsequent occupation by the U.S military. Western journalists did not focus on the positive gains the Iraqi leaders have achieved, but hide or downplay the truth and focus on the negatives. In some cases this does not work effectively for them as the public becomes discontent with the type of information being offered to them. It is unethical and against the code of conduct for reporters and journalists to keep away the truth with other intentions in mind; of either elevating certain powers over others, making third world countries feel inferior, using the media to punish enemies and much more. The case of Iraq, the western media is not justifiable to overlook the positive gains in that country. It is their responsibility and duty to provide accurate, true, and reliable information to their tar get audiences (Smith-Spark 35; Gibbons np). International vs. local media Local media emphasizes on actual happenings and tries to portray the country they are in positively. Through the local media the locals are empowered to make their country a better place to live in and this is not only good for the media but also the local people. On the other hand, the international media tends to emphasize on the negative aspects of the country be it war, famine, civil wars, disease outbreaks, violence connected to elections just to mention but a few. An example is the post election violence that took place in Kenya in 2008, the international media such as: CNN, the BBC, Aljazeera stressed on only the areas where the violence was at its peak capturing the graphic captions of the killings of people and replaying the scenes over and over yet there were places that violence did not take place (Gettleman np). International media tries to get sympathy from the international community by over usin g the negative aspects of the country they are in. This in turn tends to make the locals lose their self-esteem due to the way they are portrayed internationally. International media also tends to focus on certain third world countries and ignore others. Take for example the Rwanda 1994 genocide was not televised effectively to the western audiences that led to the international community to ignore the situation in Rwanda. If the international media had effectively portrayed the genocide the western audiences would have responded to the genocide and the causalities would not have been as high as they were. Local media in the third world countries tend to look for inspiring stories to empower the third world men and women so as to develop the under developing countries further. Local media looks at the actual happenings that take place in the country; they tend to rely on factual information and emphasize on actual happenings in the third world countries. Journalist have wholly embra ced the obligation entrusted to them and tehy6 take their seriously do it zealously for example John Allan Namu 2009 CNN African journalist of the year and Mohammed Ali who teamed up to fight social injustices committed to the Kenyan people. Through coming up with factual stories containing investigated facts that are credible, true, and timely: in this way the credibility of local reporters and journalists to rise among their targeted audiences (Piansay np). The role played by media organizations in shaping of opinions of their audience depends on the content the media is reporting on and how the message is perceived. The media tends to induce perceptions in their audience for example if a television station portrays an election candidate in a wrong way the audience is more than not to believe the perception. This shows the power the media wields over their audiences. Conclusion The role of the media in shaping perceptions and opinions of the people gives them an upper hand on dete rmining what to write, the stories to run in their publications, and pictures to put in newspapers and much more. Stereotyping has been promoted towards the third world by the third world men and women through the constant production of information that is not true or factual and lacking credibility. Reporters and journalists have an obligation and a duty to provide true information and not hold anything back to serve their own interests and those of the elite of the society. In order for the West to be able to understand the third world and the negativity that is portrayed by their media organization every day, they have to see how and possibly experience the lives of people in the third world. Without this they will never truly get to understand and will only rely to the biased media to give them half truths and incomplete information. Local media should be given more emphasis as this is the only way the perceptions and opinions than are doing the round universally will be changed . The western media on the other hand should change their outlook on the third world and third world women and women. They should also not focus on the negative aspects of the third world, this may help to create and generate more cooperation in terms of industrial technological advancements, funding and subsidies from western developed countries. Third world countries would boost their confidence and be able to mingle with the developed countries. Big international media corporations should also have interactions with local media in third world countries where they can share experiences and ways on how to portray the third world and advocate against stereotyping third world men and women. BBC-commissioned study. â€Å"Iraq war TV coverage sanitised.† British Broadcasting Corporation. 2 Dec 2010. Web. Business Wire. â€Å"VMS Media Analysis Expert Calls For â€Å"Communications Realignment† As Media Options Explode.† Business Wire 15th November 2010: 15. Print. Chavis, Rod. â€Å"Africa in the Western Media. Sixth Annual African Studies Consortium Workshop, October 02, 1998. 4th Aug 2010. Web. Daily Observer. â€Å"Advancing Women in the Media: What Really Do We Want?† Daily Observer December 1, 2010: 5. Print. European Commission. â€Å"Scientists piece together EU media structure.† Cordis 9th November 2010. Web. Falah, Ghazi-Walid. Visual representation of muslim/arab women in daily newspapers. Austin: University of Texas Press, 2010. Print Gettleman, Jeffrey. â€Å"Pain Lingers From 2007 Vote in Kenya.† New York Times, 4th Aug 2010. Web. Gibbons, Sheila. â€Å"Inequities Persist for Women in Media.† WeNews 21st Jan 2004. Web. Hicks, Robin. â€Å"Are women better at understanding social media?† Asia Pacific futureGov. 6th Dec 2010. Web. Mitchell, John. â€Å"A Reflection on Media in the Third World. Center for Media Literacy 7 Dec. 2010: 10. Print. Piansay, Eming. â€Å"Official Participant in the Y outh Media Blog-a-Thon.† New America Media. 10th Nov 2008. Web. Saroop, Ijaz. â€Å"Analysis: Media democracy.† Daily Times November 17, 2010: 10. Print. Sister Namibia. â€Å"Women and men in the news in Southern Africa.† Goliath 1st Jan 2003: 1-10. Print. Smith-Spark, Laura. â€Å"Is the Iraq war vanishing from US view?† BBC News, Washington. 8 December 2010: 35. Print. Sserwanga, Moses. â€Å"Uganda: CHOGM; We Want Fair Trade, Not Aid.† The Monitor 8 Dec 2010: 16. Print. Willenz, Pam. â€Å"Men and women found more similar than portrayed in popular media.† EurekAlert 18-Sep-2005: 6-9. Print. Zucchino, David. â€Å"THE WORLD; Afghanistans Female Pioneers in Print; Media: Journalists cover mens turf in a weekly billed as the nations first independent paper run by women for women.† Los Angeles Times 9th May 2002: 9-16. Print.